Posted on 2019-02-09 by Thunderosa
Status: Work in Progress
The first problem I want to address is the need for a vision of how Aeon presents itself distinguished from all other coins. The second problem is unifiying visual and language elements in a cohesive manner and then organizing those elements into a style guide that other designers can use.
I'm asking for 5,000 AEON. I expect this project to take 50-60 hours of focused work. I based the price from a target of $25/hr and used $0.275/AEON to arrive at the total. My normal commercial rate is $75-$150 per hour, so $25/hr represents a desire to partially volunteer my work.
Branding - I want to spend some time focusing on some of the high level elements first to suggest to the community and design a style guide to help others use these pieces in a concerted effort. This would be a 8-10 page document that explains each piece of the brand and organizes all the assets.
Marketing - I will put together some ideas on how we might expand Aeon awareness. I would create design comps for each idea to illustrate. These comps would be polished enough to take into production if the community likes the concepts and agrees with the direction.
Advertising - While I'm not anticipating ad campaigns in the near future, I thought that designing a set of 2-3 ad posters would help us establish a direction and could be used in other ways (as posts or at shows/meetups etc). I think these pieces will be valuable in bringing the whole set together.
Misc Design - I'd like to explore some design ideas for a web/mobile wallet and explorer that would be unique to Aeon. In a lot of ways these things represent Aeon more than "marketing" pieces. I'd also like to spend some time developing some unique images/elements that will be useful in many places like an Aeon loading animation and a unique icon set. I'd also like to redesign the 8 Unique Features one-sheet that I made previously to match the new look and feel. If the community had some specific wishlist ideas, I'd be happy to work them in.
This is really a one-stage project in my opinion. I am fine with payment being held until completion and the community agreeing that I've given good value. I'm planning to deliver a completed project in 3-4 weeks.
I will be delivering a set of documents which contain many different designs and ideas. Everything I develop with be made available as working (editable) files. I think Aeon will benefit from the general housekeeping design work as well as some fresh ideas on how to move forward.
I've been a professional marketer/designer for the past 20 years or so. I've worked with many startups and many large corporations. Currently I spend most of my time working for Monero Outreach.